O2 have announced their iPhone 4 tariffs, and have introduced a 500MB data cap on the cheaper contracts.
The Web Standardistas perfectly describe my feelings about this:
Sadly, the removal of the unlimited data option creates an increased awareness of data usage as far as the average Joe is concerned, leading, in many cases, to a hesitation in using this data, as it’s counting towards a - now defined - total allowance. This, in turn, only increases the guilt and diminishes the enjoyment you might get out of using your shiny, new iDevice.
It isn’t that I expect to ever use 500MB in a month – my last month’s usage was about 70MB – I just don’t want to be worrying about it each time I open Safari or Mail.
I have been with O2 since way before the iPhone was released, but it looks like they will be losing me (and no doubt others like me) for a seemingly petty and avoidable reason.
(NB. No other carriers have announced their iPhone 4 plans in the UK, but Vodafone currently offer 1GB of data on their 18 Month, £35 plan and Orange offer 750MB.)